Talk about powerful. Scoring ink or airtime is a credibility-building tactic that positions you as a true authority. This form of exposure is superior to advertising alone because it leverages a third-party. In a world where your customers are inundated by mass media, a recommendation from an editor, a plug from a reporter, or a bylined article written by you goes a long way to make you stand out from the crowd. We have a proven track record of securing consistent print, broadcast and online media coverage for our clients, and we’d like to add you to our roster of clients who are well positioned as leading authorities.
Join in the conversation! While traditional press coverage is fundamental to a solid public relations strategy, an active online voice is essential. Gone are the days of a website passing for sufficient online marketing, or a press release passing for effective PR. Whether your focus is business-to-business or business-to-consumer, we tailor a PR 2.0 approach to suit your objectives and audience. But we don’t “tweet” for the sake of being on Twitter. We strategically utilize outlets such as Twitter, Facebook, blogs, online reviews, and your own online press room to create buzz, present strong calls-to-action, and speak directly to your audience… and the bonus? All of this online “talk” makes you more visible to search engines such as Google and Yahoo.
yo We don’t only drive traffic to your website or in your door, we aim to create brand evangelists who enthusiastically tout your products and services to others. Utilizing our legendary creativity and our network of connections, we create opportunities for you to connect with your audience in a meaningful way through special events, enter-to-win contests, text messaging campaigns, and initiatives that benefit charitable, socially responsible, or environmental causes. We generate buzz through implementation of engaging and entertaining publicity stunts, sampling programs, and product placement opportunities.